peartone audio
Inspired by my Dad’s passion for music and sound, I was tasked with creating a logo identity for Peartone Audio, his personal brand, named as a play on our last name, Pearson. My immediate goal was to design a mark for a custom plaque on one of his audio equipment stands, while also developing a versatile identity that could eventually extend to other applications, including letterhead, signage, and merchandise.
logo design ☆ branding
For the visual identity, I chose a typeface that captures the look of modern audio equipment while maintaining a playful, approachable vibe. I wanted the logo to feel versatile and adaptable, with an aesthetic that could translate naturally across a variety of future applications. Drawing inspiration from the symbols, components, and indicators found on speakers and DJ controllers, I incorporated a fader indicator into the letter “O,” creating a distinctive secondary logo mark.
I kept the identity strictly black and white to ensure flexibility across different applications, including metallic surfaces. You can use both versions independently or together, allowing the mark to adapt to a variety of materials, backgrounds, and future branded merchandise.
